The recent article of The Scented Salamander blog (see here) gives a good summary of what is known so far about this launch that could change the face of the industry in the coming years:the nose will be Jacques Cavallier-Belletrud, Louis Vuitton is creating an in-house laboratory in Grasse and the fragrance should be (first) distributed exclusively through the 450 worldwide Vuitton boutiques.
However, some aspects of the launch are still unknown: What will be the name of the Louis Vuitton fragrance? When is it going to be launched? Is it going to be a collection or a single product launch? What is it going to smell?
Today, AllBeautyRumors reveals the answer to one of thse key questions: THE NAME. Indeed, the fragrance will be simply called “LV”, no fancy name, no creativity, no link to the travel heritage.
How do we know? Well… 4 days ago, the Louis Vuitton Malletier company secretly registered the “LV” name for… perfumery products and cosmetics! What a coincidence! You can see the trademark registration here: http://www.trademarkia.com/lv-79104538.html
Trademark Registration by Louis Vuitton for the usage of LV name for fragrances
Stay tuned for more info about this launch and discover other secrets of the beauty industry!
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